Alma Art Collective is a contemporary pop art platform that takes art out of the silence of galleries and brings it directly into the pulse of the world’s most influential club destinations.

We create immersive art activations inside carefully selected, high-status venues — spaces where music, movement and modern influence merge into one elevated experience.

This is not about white walls or passive viewing.

It is about art that lives inside the moment and captures the vibe, so people can bring it home and save it, forever like their memory of that place.

Each event is uniquely shaped by the venue, the guest DJ, the season and the audience it attracts. The atmosphere, the sound and the energy are translated into exclusive co-branded artworks — created specifically for that moment.

This is not just art and music.

It is the imprint of an experience.

Founded by Petya, Alma Art Collective is a natural evolution of her long-standing collaboration with Underwater and its founder Victor Alcalde. Having worked for several years as a DJ booking partner and events manager within the Underwater ecosystem, Petya now expands that shared vision by introducing contemporary art as an integrated part of the event experience.

Together, Alma Art Collective and Underwater create curated guest events where sound and art evolve side by side inside high-status destinations worldwide.